Here’s a throwback to 2006 with this Gary Young cover of Ride BMX, shot by Jeff Z. This shot has an interesting backstory, read below (courtesy of Ride site).
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I had seen this tiny billboard in L.A. for a while and I always thought it would be cool to paint a logo on it and shoot a cover. The billboard was in an inconspicuous spot, didn’t appear to really be in use, and not too high off the ground. Opportunity knocked when we were planning the first official Ride photo issue. We really wanted a unique photo-driven cover, so I planned to give the billboard idea a go. The spot was a few blocks from Jim Bauer’s house and we had talked about the idea together on numerous occasions, so he was in charge of actually making the logo. We decided that it would be best not to actually paint the billboard itself, and attach something to it instead. Jim painted our low-impact cover logo on to three panels of wood and then screwed them onto the billboard with a drill gun. Then we recruited Gary Young for the stunts and we had a winning combination. Jim and Gary manicured the lip a little, Gary did a few downside footplants, and then we unscrewed the logo and left the lip intact so people would see it and wonder, “Why in the world is this here?” – Jeff Z.
