You may have noticed the post-it note on our main page or maybe even caught the first cut of the animation on our Flickr account. What’s it all about? Well, it’s been 10 years since we introduced the revolutionary 41 Thermal process and it’s our little internet way of paying tribute to the tried and true recipe.
The post-it is embedable so feel free to post-it up in your internet estate.
Just click the little icon on the upper right hand corner.
41-Thermal ® is the 4130 chromoly manufacturing process that starts at the design stage, carries on throughout manufacturing, and is only completed when we reach the finishing steps. There are an endless amount of variables to fine tune, and every action along the way counts and matters.
2009 marks 41 Thermal’s 10-year anniversary, and the process continues to evolve and change along with the products which proudly carry this famously trademarked name. Other companies have attempted to write the process off as a “gimmick” or they’ll say, “it’s just heat-treating.” The truth however is that nothing has revolutionized the manufacturing of chromoly BMX forks, bars, cranks and frames in the last 20 years like 41-Thermal has.
We pioneered it, developed it and continue to perfect it, never at the mercy of feebly asking manufacturers to do “whatever that other company is doing.” Our lab and ride testing is methodical – constantly striving to make the process better through continuous experimentation and true engineering.
41-Thermal products are backed by years of research and development, and they have always been fully supported by a lifetime warranty. In 2009, nobody else can make that claim, or even comes close to it.