News Fire Engine Red

New JCPC Pedal Halves

We now have brand new Red, Blue and Ocean Blue JCPC pedal halves available.

If you’re running JCPC’s, than these replacement halves are a great way to update your pedals. You can also get crazy with color combos if you like. The halves are side specific and come with both halves to complete one pedal.

USA dealers please contact QBP, SBS, Custom Cycle, J&B or Full Factory Distribution.

International dealers please hit up our distro page.

If anyone has difficulty finding these, we have them available on our store.

New Par Ends Colors

New Ocean Blue, Purple, White and Red Par Ends available now!!

Par Ends are the perfect upgrade if you’re in need of durable inexpensive bar ends, wish to spruce up your bike or just want to replace the cheap ones that came on your grips.

However, our grips come STOCK with Par Ends, so you might already be set.

USA dealers please contact QBP, SBS, Custom Cycle, J&B or Full Factory Distribution.

International dealers please hit up our distro page.

Bike Check:
Hoang Tran

Hoang has a new bike check over at ESPN. Click HERE to check out his current zombie slayer.

Hit up his photo blog, Life of Leisure and then follow him on Twitter.

Tom Dugan

Here is Tom Dugan’s latest ride, courtesy of

Fire Engine Red Wheels

Available Now: 36 hole Hazard Lite rims laced onto G-Sport Ratchet (9T) and Marmoset hubs! Each wheel is sold separately.

To go along with our Fire Engine Red extravaganza, for a limited time, we added these to our arsenal of Hazard Lite Wheels. Click around the flipbook to get the full scoop and then contact your local shops or mail-orders to get rad!

Available Now:
Fire Engine Red

Our most complete parts kit ever is here and available now. Hit up your local shops and mail-orders to turn your bike red. Check out the Fire Engine Red flipbook for a complete parts list and more pics!

Hoang’s new bike

FRAME: Subrosa Villicus, 20.5″
FORK: Subrosa Alameda
BARS: Subrosa Pandora, 8.25″
STEM: Classic Front Load
HEADSET: Generic
GRIPS: Subrosa Villicus
TIRES: Aitken, 2.25″
RIM (F): Quadrant
RIM (R): Seven K-A
HUB (F): Vandero 2
HUB (R): V3 Cassette, 9t
CHAIN: Shadow
SPROCKET: Burlington 28t
CRANKS: Twombolt, 175mm
PEDALS: Twisted PC
SEAT: Subrosa

Hoang Tran built up a new bike recently and it’s looking slick. He has a lot of our Fire Engine Red parts on it (coming soon) and it’s looking great with his new signature frame. Click around the flipbook above to check it out!

Thanks to Josh Hayes for the pics!


Mike Gonzalez

Mike Gonzalez sent us some pics of his splatter bike, decked out with some Fire Engine Red parts. The Senior 2 saddle is available now and the rest of the red will come early next year.

We have Mike on the team as our designated racer but he’s down to shred some parks and ditches as well. Check out the Swine Flu Tour for some clips.

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One more video from Interbike!

This may be the last one floating around out there. Watch it to get a closer look of our prototype pivotal/railed post combo and Adam Banton’s new grips.

Show Bike:
Fire Engine Red

Here’s our show bike featuring all of our new Fire Engine Red parts including our new Burlington Sprocket, a new version of Adam Banton’s grips and a prototype seatpost that can be used with Pivotal or Railed seats.

FRAME: Sunday Model D
FORK: Director
HEADSET: Odyssey Short Stack
STEM: Classic Front Load
BAR: Gary Young bar
BAR-ENDS: Par Ends
GRIP: Adam Banton grip 2
HUB (F): G-Sport Marmoset w/Volcano Bolts
HUB (R): Ratchet Hub w/Volcano Bolts
TIRES: Aitken, Red Tanwalls
RIMS: Seven KA
SPROCKET: Burlington
PEDALS: Trailmix
SEAT CLAMP: Mr. Clampy Too
SEAT POST: Prototype, Compatible with Railed and Pivotal Seats
SEAT: Senior 2, Pivotal
BRAKE: Evo 2
BRAKE PADS: Slim by Fours, Clear
CABLE: Linear Slic Kable, Gold Mesh
LEVER: Monolever, Medium

We have a couple show bikes lingering around our booth and one of them is completely decked out in the Fire Engine Red parts kit we posted a couple days ago. Aside from having the full kit, this bike also has our prototype seat post, which works for both pivotal and railed seats.