There’s an interview up of Mr. George French over at the ESPN site. In it, he talks about various products from the G-Sport line.
G-Sport’s roots lie in the classic DIY workshop scenario: rider breaks old parts, uses combo of an engineering mind, burly old lathes, grease and logic to build new long-lasting bike parts, then starts selling these parts, develops more parts, swaps old lathes for computerized CNC set-up, eventually joins Odyssey to innovate more parts, wins a few design awards, and the rest, as they say, is history.
Give it a read and then put some bunnies on your monitor.