News / Product

  New Shirts(part three)The third installment of new shirts. The Coat of Arms needed a special screen/print press to make such a big graphic. Subtle brown on burgundy. Hard to see in the photos, but looks hot in real life, trust me. Gold ODYSSEY wrap around. Have fun.
  New Shirts(part two)This is the second of a few new shirts. This is a new graphic called Digital Orange. 3 Shades of Orange ink on an orange(poppy) 50/50. A few of the squares slide around the hip onto the back. Bobby Digital would be proud. The last of the 3 new styles should be finished tomorrow, so […]
  New Shirts(part one)This is one a few new shirts we are doing. This is a version of the Fader logo on a short sleeve. Denim colored 50/50 with Cyan to White fade. Hope you like it. I will have the other new shirts up as soon as they come in.(probably next week)
  Improvements/StudyJpeg light is getting lighter. (in testing stages, but soon to be in production.) New pins for the JC pedal, so its is easier to remove damaged pins, without stripping the thread in the pedal body. (Running change, will not show up for a few months) For those of you who think a light stem […]
  Matt Beringer GripDesigned By Matt Beringer. Soft, Springy feel. Similar to Team grip, with more Spring back, and connected ribs to slow wear. Flangeless like Matt likes em. Available SOON!!! Arboc Approved. SSSSS.
  Shops with pedalsAlbes, Dans Comp, Empire BMX and Staff BMX* have their Limited Editon Shop Pedals. *Staff only has yellow version, green version in a few weeks.
  New ThreadsSome New shirts are out. Hot off the presses is the “Bicycle” and the “Old School” I’ll let you figure out which is which. One Has a Maroon/burgundy Rider on a grey 50/50, the other has the Old logo in Yellow on a green 50/50. Incase you were wondering why we use 50/50, it is […]
  New Duralectra and Seven K Rims in stock nowThese are the most advanced developments to a BMX rim in a long time. The Hazard Lite Duralectra rim uses the proprietary Sanford Process Hard Anodizing to create a finish like no other rim today. Until now, Chrome plating was the hardest, most durable finish to be applied to a rim. Duralectra’s Sandford Process has […]
  New Evolvers InThe new Evolver brakes are in. They are shipping to distributors right now. Now available in Dark Red and Blue(matching jcpedal and gtx-r). In addition to the colors, the spring cap bolts have been changed from a 4mm to a 5mm, reducing the amount of tools you need to carry around and less likely to […]